Scientific Advertising

Autoren

• Claude C. Hopkins

Parameter

• 70 Seiten
• 3 Lesestunden

• Persönlichkeitsentwicklung
• Psychologie
• Sachliteratur
• Wirtschaft
• Wissenschaft

Mehr zum Buch

Claude C. Hopkins, a pioneering figure in advertising, emphasized that the primary purpose of advertising is to drive sales. He advocated for a results-oriented approach, where the effectiveness of advertising is measured and justified by its impact on sales figures. His insights and methodologies laid the groundwork for modern advertising practices.

• Sprache: Englisch
• Erscheinungsdatum: 2018
• Einband: Paperback