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The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.
Publikation
Buchkauf
Exploring corporate strategy, Gerry Johnson, Kevan Scholes
- Sprache
- Erscheinungsdatum
- 1999
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- Titel
- Exploring corporate strategy
- Sprache
- Englisch
- Autor*innen
- Gerry Johnson, Kevan Scholes
- Verlag
- 1999
- Einband
- Paperback
- ISBN10
- 0130807400
- ISBN13
- 9780130807403
- Kategorie
- Wirtschaft
- Beschreibung
- The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.